Tuesday, August 25, 2020
The Bermuda Triangle Essay -- Bermuda Triangle Phenomenon Essays
The Bermuda Triangle Off the southern tip of Florida lies a marvel called the Bermuda Triangle. Boats, planes, and more than one thousand lives were lost in the Triangle suddenly and completely. Speculations have been advanced, yet at the same time no all around acknowledged clarification exists for the secret that encompasses the Bermuda Triangle. The Bermuda Triangle covers very nearly 440,000 square miles of the Atlantic Ocean. A nonexistent line that starts close to Melbourne, Florida, stretches out south to Bermuda, and west to Puerto Rico before going north to Florida, frames the Triangle. From 1972-1999, more than one hundred planes and ships have evaporated immediately and inexplicably. More than one thousand lives have been lost also. One startling part of this whole adventure is that vanishings keep on happening at a disturbing rate. A little piece of the Bermuda Triangle lies in the Sargasso Sea. This ocean is most popular for its tall, thick, gliding kelp called Sargassum. The kelp is believed to be a timberland that once laid on an island in the Atlantic Ocean. As indicated by legend, the island sank at an exceptionally speedy pace, taking with it the woodland and vegetation. One of the most eminent vanishings is that of Flight 19. This was essentially what begun the furor. The flight comprised of five Navy TBM Avenger torpedo aircraft planes. Mechanics had guaranteed the planes fit for flight. Flight planes were checked altogether and suitably recorded with the best possible specialists. There were no signs that this crucial be something besides a normal encounter for the teams of these airplane. Indeed, even the climate was participation. The estimate anticipated clear skies and quiet breezes. Flight 19 remaining the Fort Lauderdale Airport at 2:10 p.m. on December 5, 1945. At 3:40 p.m. Lieutenant Robert Cox saw his radio start to snap. The transmission appeared to be coordinated to 'Forces.' The individual recognized himself as FT-28, the call sign for Flight 19. FT-28 radioed that both of his compasses were out, and he was attempting to discover land.(Kusch) At 4:26 p.m. Fortress Everglades Rescue caught a transmission from FT-28. Quickly, the salvage group called a few stations along the coast and requested that they turn on their radar and endeavor to find the lost flight. At 6:04 p.m. Lieutenant Taylor radioed his flight group to disclose to them they were off base and expected to alter their course to a more ea... ...d have been set up by flying saucer. Dr. Stanley Krippner accepted a dark gap in space, called a vortex, existed where planes and ships that entered the Triangle didn't come out. (Kusch) Notwithstanding today?s cutting edge innovation, researchers are no nearer to unraveling the secret of the Bermuda Triangle. Just the accounts exist to clarify the loss of more than one hundred planes and more than one thousand live to this ?Triangle of Terror.? The revelation of Flight 19 brought up a greater number of issues than it replied. Regardless of what it?s looked like at something does happen whether it has a logical clarification or not in ?The Bermuda Triangle?. It can?t be denied that nothing occurs there with the entirety of the recorded catastrophes on this territory. The best approach to see it is documentation is confirmation so it exists. Works Cited Baumann, Elwood D. The Devil?s Triangle. Franklin Watts: New York, 1976 Berlitz, Charles. The Bermuda Triangle: An Incredible Saga of Unexplained Vanishings. Doubleday and Company, Inc.: New York, 1974 Burnvand, Jan Herold. ?Bermuda Triangle.? Encarta Encyclopedia. 1999 ed. Jeffrey, Kent Thomas. Triangle of Terror and Other Eerie Areas. Warner Books: New York, 1975
Saturday, August 22, 2020
Essay --
Three Gorges Dam, the biggest hydropower on the planet, has professed to be an undertaking that offers ââ¬Å"hopeâ⬠to the individuals in China. Situated on the Yangtze River, the third longest waterway on the planet, the Three Gorges Dam is the image of Chinaââ¬â¢s innovation and financial advancement. For quite a long time, the legislature has guaranteed that it could profit peopleââ¬â¢s living quality by improving the route on Yangtze River, giving hydroelectric force, and improving flood control. In any case, does it valid? Do the individuals in China get any profit by this venture? This paper will examine about the natural effect, the social outcome, and the present status of Governmentââ¬â¢s plans toward the Three Gorges Dam. Flood control is the fundamental purpose behind structure the Three Gorges Dam. Since Han Dynasty (300BC), flood has been executed a huge number of lives, and pulverized a great many sections of land of farmland and homes at regular intervals. Billions of cash has been spent on recuperating the harm. The Three Gorges Dam is intended to be liable for controlling the flood by changing the water stature of the supply upstream from the dam as per season. It was wanted to permit the water level to arrive at 185 meters over the ocean level during the dry season, from November to April, and lessen to 135 meters during flooding a long time so as to endeavor to contain rising waters. (Greatest flood control,) Vitality creation is the subsequent significant explanation behind the development of Three Gorges Dam. Chinaââ¬â¢s request of vitality has been expanding quickly that the Government need to discover approaches to satisfy the gigantic interest. The Three Gorges Dam gets one of the arrangements in addressing the necessities. As indicated by China Three Gorges Corporation, the dam contains twenty-six turbines, each producing 700MW, subsequently ... ...s wasteful. Other than hydroelectricity, China has a ton of potential in other elective vitality, similar to wind vitality and sun powered force. The speculation of these elective vitality could be less expensive and quicker contrast and the enormous dam. As indicated by the China Academy of Meteorological Sciences, the capability of wind vitality is huge, with 235 GW of commonsense coastal breeze power potential and 750GW seaward. For the sun oriented force, China is as of now a worldwide producer of PV boards which makes it liable to have a huge market for framework tied sun powered later on. (Three canyons dam:, 2008). The Chinese governmentââ¬â¢s objective is to get 15% of power from inexhaustible sources by 2020. With the solid money related and political influence of China government, China could turn into the world head of vitality transformation while ensuring nature and human rights simultaneously.
Thursday, July 30, 2020
How to Learn a Language while Travelling the World
How to Learn a Language while Travelling the World Travelling is one of the international joys of the world. There are a variety of reasons to explore the world and not all of them are about relaxing and having fun. In fact, you could learn a new language while travelling around the world. © Shutterstock | EKSIn this guide, weâll explore the benefits of learning a language while travelling and share two different language learning routes with you: enrolling in a course and learning on your own. Finally, weâll provide you three keys to mastering a language while travelling.THE BENEFITS OF LEARNING A LANGUAGE WHILE TRAVELLINGBefore we examine the advantages of learning a language while travelling, itâs a good idea to understand the benefits of learning a language. There are multitudes of reasons for learning to speak in a different language to your mother tongue.The most impressive benefits of learning a new language include:It can improve your cognitive skills.It can boost your career prospects.It will make it easier to get integrated into a foreign culture.It will make you more flexible to move all over the globe.Furthermore, Kaplanâs fun infographic shows 270 British dating agencies have found the knowledge of a foreign language making people more attractive. In terms of money, the study also found that multilingual employees could experience a 20% increase in their salary in certain jobs.Watch the below YouTube video for more information on benefits to learning a new language: While the above makes learning a new language highly advantageous, there can be a few drawbacks to language learning as well. Perhaps the most obvious one is how learning a new language can take a lot of time and it requires plenty of motivation. This is especially true for mastering a language properly.Furthermore, keeping up the motivation can sometimes be difficult if progress is slow, but this is sometimes due to the learning methods we choose to use.In fact, many language students make the two crucial mistakes of learning solo, without no outside help or support, and learning too slowly. It can often seem like taking it slow is the best approach, but it can actually stall your progress if you keep going over the same things.Learning a language while travelli ng can therefore be a great way to solve those two problems and ensure you only enjoy from the benefits mentioned above.The advantages to learning a language while travelling include:You canât escape the language or the need to learn it, as you are completely immersed in it.You can instantly see and enjoy the benefits of learning more, since you are able to communicate better with the people around you. This is a fantastic motivation booster.You learn the cultural context of the language and the everyday use of it instead of a textbook version.The more you learn about the language and its use, the more you are able to immerse yourself in the culture. This will open your eyes to the culture and the customs and youâll expand your understanding of different people and cultures.You can meet new people, with some of them being fellow travelers and students trying to learn the language, and this is a great way to learn together.ENROLLING ON A COURSE VS. STUDYING BY YOURSELF â" WHICH ONE IS FOR YOU?A new language can typically be acquired through two different routes when travelling the world: you can either enroll on a course in the destination country or you can study on your own while you are in the destination country.Letâs examine what options both of these routes offer, so you can see which one would suit your plans better.Enrolling on a courseWhen it comes to language courses abroad, you have plenty of different options available. When considering enrolling on a course, you should answer the following questions:Have I studied the language before or am I starting from no-knowledge?How long do I want to spend in the country?Am I looking to stay in a single location or move around?What else am I going to do while there? Will I simply study the language or also do other things such as work or study?The easiest option is often to find a language course, which lasts for a specific amount of time and find a course for advanced students or beginners. A number o f worldwide organizations offer these sorts of language courses. For example, you should check out organizations such as EF, STA Travel and Sprachdirekt.In addition, you can find smaller courses in your destination country and even the city. Simply go to Google and search for â[Your chosen language] language courses in [Your chosen country or city]â.The above option can work well if you are interested in experiencing different parts of the country, as you could always spend a month or two in one destination and swap schools later as you move along.On the other hand, you could also consider enrolling on a university language program. If you are already studying at a university, check with your language and exchange program department what options might be available. Exchange programs are a great way to learn a language and experience a new culture. You should also check out the site StudyAbroad.com for more information.Furthermore, university language courses are not only for stu dents. Many larger universities and institutions run summer language courses for adult learners and you can join these even if youâre not a student. Itâs a good idea to check for universities and their options by searching for institutions online.Studying on your ownYou might be more interested in studying on your own while travelling the world and itâs not impossible to learn a language like this. Studying on your own gives you a bit more freedom in terms of how you spend your time and it makes travelling around the country easier.While thereâs no exact pattern for learning on your own while travelling, there are certain routes you could keep in mind. These can make the process a bit easier and guide you to learn the language quicker.First, you could consider getting a job or becoming an au pair in your chosen country and use it as a stepping-stone to learning a language.Furthermore, you can try volunteering. There are plenty of organizations, such as BUNAC, which provide f antastic volunteering opportunities around the world and these can truly help you immerse yourself in a new language.Second, even if you are just leisure travelling, add language learning books, podcasts and other such materials to your study arsenal. It can help deepen your understanding and ensure you donât overlook things such as grammar. The free podcasts in iTunes have available shows in languages ranging from French to Filipino. You should also try out apps such as Duolingo, which can get you started on the airplane!Finally, you should consider attending different meet-ups and conversation exchange meetings. These are not only great for enhancing your language skills, but also help you make new friends in the country. You can even help someone to learn your language, while they teach you theirs. Check out sites like MeetUp.com and ConversationExchange.com.Scott and Vat explain one simple method to learn any language in this TED talk. 3 ESSENTIAL KEYS TO MASTERING A LANGUAGE WHILE TRAVELLINGWhichever route you take, there are a few things you need to keep in mind. Itâs quite easy to forget about the actual purpose of your travels (=learning a new language) and simply end up having fun abroad. Even if you keep studying, you need to focus on a few things to truly master the language and not simply learn a few phrases.The following three points are essential for taking your language learning to the next level.#1: Avoid your own languageIt is crucial to forget about your own native language while travelling and fully immerse yourself with the language of the country. This will speed up your language learning quicker than you know it.Avoiding using your own language will be more difficult if your native language is English, as it is the lingua franca. Nonetheless, whether your mother tongue is English or Swedish, you should avoid using it as much as possible. Only converse in the language you are learning and try to swap your thinking for that.This include s even the smallest of things like using your phone or hanging out in social media. Change the settings for the language you are learning to guarantee you see as little of your native tongue as possible.Itâs common for people to seek the company of their compatriots, even when travelling. Itâs a common phenomenon, which can be hard to avoid. But you should try to distance yourself from hanging out with people who speak your language and find friends who donât.If youâre travelling with a friend, then try to ensure you donât spend the whole time discussing in your mother tongue. For example, have a rule that you can also talk in your native tongue for two hours a day and use the language you are studying during the other time.Donât hang out in restaurants, cinemas or other venues, which use either English or your mother tongue as their language. Instead, try to find the local venues and use the countryâs official language when having fun as well.Avoiding either your moth er tongue or English in particular means that you might want to stay away from the big cities and other very touristy places. For example, learning Spanish might be easier in a smaller town of Huesca rather than Madrid.Some more tips on learning a new language. #2: Start speaking immediatelyAdults tend to have one particularly bad habit that hinders language learning: the inhibition of letting go. While children arenât afraid of trying things they have no clue about or conversing in languages they donât speak, adults find it hard to start talking in a language they donât feel comfortable speaking.But in order to improve, youâre going to have to start talking. Whether you are familiar with the basics or you struggle to speak at all, you should use the language as often as possible. Donât try to avoid situations where you could use to language, but instead, actively seek them.For example, you might know where the local bank is, but stop someone every once in a while and ask for directions. This will give you confidence to speak and youâll get to practice those important skills. In the shops, ask for help and advice, even if you could manage without it. Throwing yourself in conversations might seem strange, but donât try to avoid it â" let go of those inhibitions.When you do start talking more, mimicking how the natives talk can be a good idea. Furthermore, if you are having a conversation with someone and you didnât understand something or you are unaware of a specific pronunciation, ask questions.Most people are impressed with anyone who is trying to learn their language and are therefore more than happy to help you on your journey. But remember, when people do correct you or point out mistakes, you shouldnât take it personally. This is only constructive critique and you should simply learn from it.Soon enough, youâll start noticing a huge difference in your ability to speak. Regularly using a language makes you feel so much more confident in it and it helps you to memorize and learn words and grammar, without feeling like studying.Finally, as you start using the language on your travels, keep it simple. Donât try to start talking complicated sentences or use extremely fancy words. Again, take notice from children and speak like one, so to speak.Simple and straightforward language wonât perhaps sound as sophisticated, but itâll get you started. Itâs much easier to understand, especially when you are likely to still make small mistakes and pronounce things differently to natives.At first, the key is to gain the confidence to talk and manage to hold a conversation long enough. After your vocabulary develops and you tune into the language of the locals, youâll start almost automatically to create sentences that are more complex.In addition to using simple language, you shouldnât start copying the local slang too much. Different regions typically have their own variations and slang words in every language. But the aim for you is to get a grasp of the language as a whole, not a specific regional dialect.#3: Listen activelyThe final important thing to focus on is listening actively. Be mindful of this, as itâs all too easy to think you are listening when you arenât paying attention to the minor details. When you are listening, you should focus on the pronunciation and the flow of the sentences. For example, in languages such as Spanish, the emphasis is placed on different parts of the word and the sentence depending on the context.Paying attention to these intricacies will help your own speaking and improve your understanding. As mentioned above, you want to start mimicking the speakers and the best way to do it is by listening closely to the flow of the language.When you are hanging around town and exploring the new country, try to listen to people talking in different situations. Pay attention to the way the language is used and the tone the speaker is using in these various situatio ns. There are plenty of interesting conversations happening in the markets, at the parks and in the busses. Just remember to avoid being too nosy or invading peopleâs private space too much.Outside of hanging around and listening to peopleâs conversations, there are plenty of other ways to improve your listening skills. Learning a language while travelling is especially good because itâs easy to immerse yourself in the language.One of the simplest ways to listen more is by turning on the radio. Donât get stuck in the channels that mainly play music (especially if itâs in English most of the times), but try to find radio channels with plenty of talking. If youâre into sports, then sports related radio stations could be the perfect way to spend time listening to the language. News channels are naturally another good option.In addition, watching the TV is definitely recommended â" not to mention how easy it is to be hooked on local soap operas! You should also consider tur ning on the chosen languageâs subtitles, if they are available. The same applies for movies. When you are watching movies, you can occasionally turn on the English subtitles, as it can help you learn idioms. Just ensure you donât simply read the English subtitles and forget to listen to the language.Finally, a super funny show on learning English with comedy series. A must watch. ?? IN CONCLUSIONLearning a language while travelling the world is an amazing way to gain new experiences and quickly turn your language skills up a notch. The biggest benefit about practicing language while in a country where itâs the native language is the immersion you experience. Everywhere you go you are greeted with an opportunity to listen and speak in your chosen language.It is these opportunities that you must cherish and avoid falling back to using English or your own native tongue. Whether you learn with the help of a course or on your own, ensure you let go of your inhibitions and just expl ore the country and its language to the fullest!
Friday, May 22, 2020
A Day The Thackstons Went For Their Daily Run - 1583 Words
One day the Thackstons went for their daily run. Little did they know, it would be their last run. Josiah Thackston was having sharp pains around his liver and kidneys; he blew it off and just figured ââ¬Å"Oh it is because I am running.â⬠He later mentioned it to his wife Julie Thackston. She told him ââ¬Å"Let us go to the hospital, and see what is going on.â⬠So, they jumped into the car and as they drove, he started having sharp pains and began to tear up. The Thackstons arrived at the hospital and told them how he was feeling. Dr. Bennet had an idea of what was going on, but he wanted to run some tests first. Soon, Mr. Thackston would find out that he had stage four cancer in his liver and kidneys. He would only be around for another two or three months. He and his wife Julie asked the doctor what to do. Dr. Bennet said ââ¬Å"There is a way to end it all quickly.â⬠The Thackstons asked, ââ¬Å"How doctor?â⬠His reply ââ¬Å"There is this aid called assis ted suicide; it is where doctors can give the patient a pill and he or she will die immediately. Some patients recommend the pill if they only have months to live.â⬠Mrs. Thackston said ââ¬Å"Donââ¬â¢t think about leaving me behind. I have family and friends to support me. So go ahead and take the pill.â⬠Mr. Thackston said ââ¬Å"Okay hon, I love you.â⬠He asked for the pill. Dr. Bennet told him the pill would be there in one week. A week later, he received his life ender. He took it immediately! At two o clock that afternoon, Mr. Thackston was pronounced dead.
Sunday, May 10, 2020
Find Out Who is Worried About Reflection Topics Essay and Why You Should Care
Find Out Who is Worried About Reflection Topics Essay and Why You Should Care Sometimes it isn't encouraged for you to have a look at the essay before writing your own so that you can stay away from copying and submit plagiarized work. Just be certain your essay has a fantastic flow and that it's simple for different readers to comprehend. If you wish to understand what's a reflective essay you should examine the samples that we have, and you'll have a notion of the way that it is written. Everything in your essay should be in sync and has to get a flow. An outline also keeps you from missing out any appropriate details. Thesis is the center of the whole work, which comprises the essential info on the full essay. If you believe that creating a highly effective message is sufficient, you're incorrect! Whispered Reflection Topics Essay Secrets No matter how long you've got to your urgent term paper, you need to always place high attention to the conclusions page, as it may make the most important effect of your paper. Your reflective essay will ordinarily be organized in the timeless format of experiencing a start, middle and an end. To be confident in what you're likely to write, it's also critical that you understand what doesn't refer to the idea of a reflection paper. Needless to say, there isn't any correct or wrong answer in a reflective essay, it's purely your opinions and personality which should come through. Why Almost Everything You've Learned About Reflection Topics Essay Is Wrong For the body, there are three major paragraphs necessary to finish the text. When you're describing a specific event or appealing to someone's feelings, it is necessary to produce your language live and attractive. It is crucial to pick the appropriate words and phrases while reflecting your ideas and showing what you feel. Moreover, writing such papers will allow you to understand and occasionally resolve your feelings. The Battle Over Reflection Topics Essay and How to Win It Bear in mind that the essay should give readers a glimpse into your nature and ability to address and adapt to various conditions. The role of writing this kind of essay is to provide yourself be a platform to talk about your most meaningful life experiences with different folks. Think of the personal experience that you want to write about. You may want to draw on a couple of specific experiences to assist you with your description. The essay is made up of your own personal views on the topic and an explanation of your position. Your conclusion ought to be a summary or all-natural completion of your essay. When you make an outline, you are going to have clearer view of the more maturation of your literature work. The outline functions as a map for you to keep your thoughts organized. The Honest to Goodness Truth on Reflection Topics Essay Although it's common, student has to acquire right to become great grades. Students may get a customized re flection essay to find rid of their homework problems at once move to the academic writing website to complete the purchase form now! The only thing that lots of students don't do when writing an essay is to reflect back on the prior paragraph whilst writing the subsequent one. Often college students get into a great deal of stress to get the suitable topic for the essay. Essays take more time to finish. Persuasive essay is also called the argument essay. Once you are all set to begin your paper, you have to create a reflective essay outline. In your outline, make sure to set up each of the fundamental details you desire to put in your essay. The essay outline is pretty simple since there are no special restrictions. An outline or plan is essential for reflective essays. If you're going to be writing more in the forseeable future you'll need practice. Because you're writing about an emotionally-charged subject, you might wind up getting lost on the way. Aside from the format, you must consider the life experience you need to write about and remember everything about it. You may write about a genuine experience you had in nature or you can merely imagine being in an area of wild poppies, getting caressed by sunlight. If You Read Nothing Else Today, Read This Report on Reflection Topics Essay The secret is to make your essay actually reflective and the secret to achieving that is to set your own personality within it. With an outline to direct your writing procedure, you can find with an essay that's more coherent and which has a very clear structure. Typically a reflective essay is limited to 400-600 words, which means you should put all your thoughts into a limited quantity of symbols. When outlining the reflective essay make sure you're focusing your writing on the true reflection in place of on the story itself. Getting the Best Reflection Topics Essay Incorporating questions is a considerable aspect. So, because you can see, the diversity of topics can be quite wide. You could speak about how you have personally changed due to the subject. You will ordinarily be given a topic to concentrate your thoughts around. You should settle on an appropriate topic. For the experiential, however, you likely have to locate a topic by yourself.
Wednesday, May 6, 2020
Drug Use in Vietname Free Essays
Drug use by the soldiers in the Vietnam War was very common. Drug use in the military has always been around, but in the Vietnam era it started to increase at an alarming rate. It is noted that there were many drugs used and abused during this time. We will write a custom essay sample on Drug Use in Vietname or any similar topic only for you Order Now These drugs include marijuana, cocaine, and heroine. Soldiers often used these drugs to kill the pain of many hardships such as injury during battle, loss of a fellow soldier or being away from home. Marijuana is legally considered a drug according to the federal Controlled Substances Act; however the use of it was treated differently from other drugs by American soldiers and military lawyers in Vietnam. (Brush) Marijuana was present in Vietnam long before the arrival of the Americans and the start of the war. Drug laws were poorly defined and the enforcement of these poorly defined laws had little priority in the Vietnamese criminal justice system. The Vietnamese Government had no control over marijuana and there was no central drug enforcement agency. According to a survey made in 1966 by the U. S. military command in the Saigon area showed that there were 29 fixed outlets for the purchase of marijuana. The use and culture of marijuana in Vietnam has often been considered part of the cultural regulations for use, sale, and protocol and there is no sense of illegal activity like there is in the U. S. Many American soldiers have noted that the Vietnamese people used marijuana freely and openly during the time. There are even stories of American soldiers smoking marijuana with the South Vietnamese civilians and soldiers (Brush). In 1963, soldiers started using marijuana during the advisory period of the war. This was the earliest noted time of drug use in the Vietnam War and began before the widespread use in the United States. As its popularity grew, Congressional investigations began. In 1967 an investigation by congress revealed 16 instances of marijuana use inside the Marine brig at Da Nang. The source was the Vietnamese who gave it to prisoners on working parties. It was first often distributed by the soldiers throwing it into passing vehicles in which prisoners were riding (Brush). Prisoners were not the only people eligible to get the ample drug. While driving through urban areas marines found marijuana easily from vendors selling it on the streets. Marines took the offense of marijuana more seriously than the army. While the marines were subjecting all marijuana users to Courts-Marshall, the army only subjected users and dealers of hard drugs to trial. Although the marines took a more harsh approach to the use of marijuana, it was a failure. By 1969 use of marijuana was no longer just a trend of rear area units, and a drug rehabilitation was established in Cua Viet. This quote from a senior officer shows the helplessness against the rising trend of drug use among soldiers. ââ¬Å"I donââ¬â¢t know what the solution isâ⬠¦. I donââ¬â¢t know what the hell we are going to do. â⬠(Brush) Marijuana was not the only drug problem during the Vietnam during the war. During 1970 and 1971, the media started to carry news of two new drug trends. The studies of the media showed a growing number of white, middle-class young people, in suburbs as well as inner cities, were said to be using or dealing heroin. And United States military personnel-primarily in Vietnam, but also at duty stations in the United States and throughout the world-were similarly said to be sniffing, smoking, or mainlining heroin in substantial numbers. (Brecher) The problem of drug use gained President Richard Nixonââ¬â¢s attention, and in 1971 he said this to Congress, ââ¬Å"Even now, there are no precise national statistics on drug use and drug addiction in the United States, the rate at which drug use is increasing, or where and how this increase is taking place. Most of what we think we know is extrapolated from those few states and cities where the dimensions of the problem have forced closer attention, including the maintenance of statistics. â⬠Also in 1971, anecdotal evidence revealed that heroin had become the must popular illicit drug among citizens and soldiers of the U. S. During the summer of 1971, the public was informed of the widespread heroin use and addiction among many of the United States armed forces in Vietnam. Public officials from the President of the United States announced that everything possible would be done to rehabilitate or cure addicted soldiers serving in the war. This shocking information about the drug addicted soldiers serving in the army started a massive rehabilitation plan. Richard Nixon released this plan to Congress in 1971 with this statement, ââ¬Å"Rehabilitation: A New Priorityâ⬠¦. I am asking the Congress for a total of $105 million in addition to funds already contained in my 1972 budget to be used solely for the treatment and rehabilitation of drug-addicted individualsâ⬠¦. The nature of drug addiction, and the peculiar aspects of the present problem as it involves veterans [of the Vietnam war], make it imperative that rehabilitation procedures be undertaken immediately. . . In order to expedite the rehabilitation program of Vietnam veterans, I have ordered the immediate establishment of â⬠¦ immediate rehabilitation efforts to be taken in Vietnamâ⬠¦. The Department of Defense will provide rehabilitation programs to all servicemen being returned for discharge who want this help, and we will be requesting legislation to permit the military services to retain for treatment any individual due for discharge who is a narcotic addict. All of our servicemen must be accorded the right to rehabilitation. ââ¬Å" How to cite Drug Use in Vietname, Essay examples
Wednesday, April 29, 2020
Watching at Movie Theaters vs Watching at Home Essays - Auditoriums
Watching at Movie Theaters vs Watching at Home Naturally, humans always like to amuse themselves whenever they get bored, but the way of amusement differ from one time to another. Movies have become one of the biggest entertainment sources for assessing leisure times for anyone in the world, especially for families and friends. For me, movies are bigger than that, in fact they can inspire one's self and can really touch one's feelings; also they can redefine one's way of thinking. However, when watching a movie at home, is it like watching the same movie in theaters? People al ways seek for the best and now I started to wonder which one is the best when watching a movie, TV which is at home or the nice, big screen in movie theaters. Although they bear some superficial similarities, the differences between watching a movie at home and watching a movie at a movie theater are clear. Watching a movie at home or in movie theaters is an enjoyable experience for everyone depending on personal preferences. However, watching a movie at home do have many things that movie theaters do not have. For example, when people watch a movie at home they can totally have 100% privacy, so that they can discuss things they like or do not understand while watching the movie. They can also wear any clothes that are comfortable such as pajamas or frumpy clothes. Whereas going to the movies one would be dressing upeither to go on dates or to just hang out with friends or with family members. In addition to that, a person is not subject to follow any rules or guidance that one should obey or follow, basically having the right to do anything he wantssuch as pausing the movie for a while to do something , rewindi ng to play something he likes again or even forwarding the movie so he can skip any part in the movie that is not amusing. Whereas, one does not have that choice in movie theaters. On the other hand, watching a movie at home could be somehow disturbing, especially when watching with family members. As a result, the movie cannot be enjoyed in a nice and quiet atmosphere. Moreover, there are always something going on at home. One cannot really expect what will happen during watching a movie so that could destroy the sense of excitement or even ruin the movie. If one chooses to watch a movie at the movie theater, it is true that he will not have his own privacy. Nevertheless, he will feel the anxiety to watch the movie while being surrounded by people who also share that feeling. Movie theaters always have higher quality than homes because they have bigger screens, where the film is being displayed with a movie projector onto a large projection screen at the front of the auditorium, and better and suitable voice quality for everyone. Also movie theaters provide nice and co mfortable chairs so viewers can relax and enjoy watching the movie. But in other theaters, comfort is not an option. All its chairs are made in a certain way only allowing a person to sit in a position in which the chair is made. Comfort at home is another story. When watching at home, one can have the choice of sitting on the floor, couch, and sofa, or even lay down. Furthermore, in movie theaters, viewers will have the quiet and nighty atmosphere and will not be worrying about disturbing others while they are watching. In fact, if one brought along his family or his friends to watch a movie at a movie theater, it could be a good and memorable experience. However, movie theaters do have some disadvantages such as going to the movie theater can be more expensive than watching a movie at home. Some may find discomfort in sitting next to strangers and may even have to be aware of them. Also viewers have to follow the rules and sit appropriately. Two of the rules when being in a movie theater (which I know of) are that all viewers should refrain from using their devices, silenced them, and/or turn them off. And,
Friday, March 20, 2020
Understanding Delphi SET Type - Expert Guide
Understanding Delphi SET Type - Expert Guide One of the Delphi language features not found in other modern languages is the notion of sets. Delphis set type is a collection of values of the same ordinal type. A set is defined using the set of keyword: Set types are usually defined with subranges. In the above example, the TMagicNumber is a custom subrange type allowing variables of the TMagicNumber type to receive values from 1 to 34. Simply put, a subrange type represents a subset of the values in another ordinal type. Possible values of the set type are all the subsets of the base type, including the empty set. A limitation on sets is that they can hold up to 255 elements. In the above example, the TMagicSet set type is a set of TMagicNumber elements - integer numbers from 1 to 34. The declaration TMagicSet set of TMagicNumber is equal to the following declaration: TMagicSet set of 1..34. Set Type Variables In the above example, the variables emptyMagicSet, oneMagicSet and anotherMagicSet are sets of TMagicNumber. To assign a value to a set type variable, use the square brackets and list all the elements of the set. As in: Note 1: every set type variable can hold the empty set, denoted by []. Note 2: the order of the elements in a set has no meaning, nor is it meaningful for an element (value) to be included twice in a set. The IN Keyword To test if an element is included in the set (variable) use the IN keyword: Set Operators The same way you can sum two numbers, you can have a set that is the sum of two sets. With sets your event has more operators: returns the union of two sets.- returns the difference of two sets.* returns the intersection of two sets. return true if two sets are equal - have the same element. returns true if the first set is a subset of the second set. returns true if the first set is a superset of the second set. returns true if two sets are non-identical.IN returns true if an element is included in the set. Heres an example: Will the ShowMessage procedure be executed? If so, what will be displayed? Heres the implementation of the DisplayElements function: Hint: yes. Displayed: 18 | 24 |. Integers, Characters, Booleans Of course, when creating set types you are not restricted to integer values. Delphi ordinal types include character and boolean values. To prevent users to type alpha keys, add this line in the OnKeyPress of an edit control: Sets with Enumerations A commonly used scenario in Delphi code is to mix both enumerated types and set types. Heres an example: Question: will the message be displayed? Answer: no :( Sets in Delphi Control Properties When you need to apply bold to the font used in TEdit controls, you either use the Object Inspector or the following code: The Fonts Style property is a set type property! Heres how it is defined: So, an enumerated type TFontStyle is used as the base type for the set type TFontStyles. The Style property of the TFont class is of type TFontStyles - therefore a set type property. Another example includes the result of the MessageDlg function. A MessageDlg function is used to bring up a message box and obtain the users response. One of the parameters of the function is the Buttons parameter of type TMsgDlgButtons. TMsgDlgButtons is defined as a set of (mbYes, mbNo, mbOK, mbCancel, mbAbort, mbRetry, mbIgnore, mbAll, mbNoToAll, mbYesToAll, mbHelp). If you display a message to the user containing Yes, OK and Cancel buttons and you want to execute some code if either the Yes or Ok buttons were clicked you can use the next code: Final word: sets are great. Sets might appear confusing to a Delphi beginner, but as soon as you start using set type variables you will find out they provide much more then it sounded in the beginning.
Wednesday, March 4, 2020
Impervious and Impenetrable
Impervious and Impenetrable Impervious and Impenetrable Impervious and Impenetrable By Maeve Maddox The synonyms impervious and impenetrable have similar meanings, but, depending on context, one is preferable to the other. The words are used both literally and figuratively. Here are their literal meanings: impervious: Through which there is no way; not affording passage (to); not to be passed through or penetrated; impenetrable, impermeable, impassable. impenetrable: That cannot be penetrated, pierced, or entered; impossible to get into or through. Both words are negatives. Impervious is formed from the negative prefix im- and the adjective pervious. Impenetrable combines the same prefix, im-, with the adjective penetrable, which in turn comes from the verb penetrate. pervious: adjective. Allowing the passage of water, air, etc., through its substance; permeable. Freq. with to. penetrate: transitive verb. To get into or through, gain entrance or access to, especially with force, effort, or difficulty; to pierce. For example, using the words literally, one might say that cheesecloth is pervious to air and water, while a raincoat is impervious to water. The words are used frequently in a figurative sense. If something is impervious, things wash over it without entering. It remains sealed from outside influences. Something impenetrable is not only impervious, it resists efforts to pierce it, either literally, with a pointed object, or figuratively, with the mind. Compare the uses of both words in the following quotations from the web: Such a standard was originally developed to ensure that governments and other organizations could maintain electronic archives that would be relatively impervious to changes in technology. Recruits become fanatics on the subject, impervious to argument, quick to cut themselves off from doubters. After listening to the debate people made up their minds and were fairly impervious to new information. Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt. Sun Tzu, The Art of War. After 9,000 emendations to James Joyces notoriously impenetrable novel, a smoother new edition is promised. The Guardian Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Passed vs PastLatin Plural EndingsOne "L" or Two?
Sunday, February 16, 2020
Early 20th century Shanghai Divergence Essay Example | Topics and Well Written Essays - 1500 words
Early 20th century Shanghai Divergence - Essay Example The article starts off by attempting to place Shanghai in the context of other cities of the world like Amsterdam, Budapest and Houston that Baverstock et al have placed in the category of ââ¬Å"gamma-global-citiesâ⬠. What this means is that these cities have been given a separate place from the other cities of the world in terms of their tendency to what Wasserstrom calls ââ¬Å"re-globalizingâ⬠nature i.e. the ability of the cities to re-integrate them with the global landscape. The author attemptsââ¬â¢ to place Shanghai in context leave him bewildered considering the range of transformations that the city underwent in its existence and the fact that it is still a ââ¬Å"work in progressâ⬠. The author reaches the view point that Shanghai is a city that is ââ¬Å"good to thinkâ⬠which means that attempts to compare Shanghai with other cities have proved fruitless. And the article quotes Rudolf Wagner who suggests a moratorium in comparing Shanghai with other cities. Wasserstrom is not deterred by the academic communityââ¬â¢s decision on de-linking comparisons of Shanghai with other cities. On the other hand, ââ¬Å"While there is a strong case to be made for Wagnerââ¬â¢s argument and the modification of it just described, this article argues that this is a good time for Shanghai specialists to enter the admittedly treacherous waters of far-flung comparison. And it will suggest a specific strategy for doing just this by proposing that we think of Shanghai as a reglobalizing When we use the term ââ¬Å"re-globalizeâ⬠, we effectively mean that there was a time when these cities were part of the global mainstream in terms of their relations with the rest of the world be it for trade or exchange of ideas. Shanghai has a particular significance in this respect as it was one of the cities in the East that had interacted with the West before the opium wars and the hundred years of treaty enforced port-period when it was a bustling port that served as a center for commerce and
Monday, February 3, 2020
Andrew Landers Project Essay Example | Topics and Well Written Essays - 1000 words
Andrew Landers Project - Essay Example This research will begin with the statement that music is the air we breathe and the water in our rivers. Listening to music that is different then what we would normally listen to is important to expand our knowledge and to learn appreciation. The researcher states that Andrew Landers is a musician who writes his own music and practices a mixture of folk and blues with a percussive approach that leads one into the music and works hard to keep them from leaving. On his website, he writes that he loves hot wings and his ââ¬Å"hotâ⬠wife. He goes on to describe his family of 5 boys and one Cinderella and then partially describes his playing style and what he uses to play. In this case, he works specifically with acoustic guitars and depending on the venue or his mood he will use one of three that he has. (Landers) Influences for his music range from Johnny Cash to Jack Johnson and his music does have a very Jack Johnson vibe to it. This essay discusses that this group the Andrew Landers Project also includes a talented pianist Matt Podschweit. A little more background would be nice, however, given what he sings about and how he approaches the audience says as much or more than a bio ever could. The concert had more than just these two involved though this is their normal retinue. Unfortunately, I do not recall the other names involved at the concert as the musical experience made it easy to forget the introductions. Music Type Folksy blues music is not always easily understood. Folk music can be defined as music from the mouth, singing music. And is a popular approach to music around the world. With some musical accompaniment the individuals sing stories and tales. Blues is a music form that originated with the African Americans in the United States, it is a form of music used to convey the hardships and passion experienced by them and is commonly seen as an evolution of the West African musical approach. (The blues 1) The mixture of folk and blues brings an earthy sense to the drifting, haunting musical qualities that make blues popular. The Andrew Landers project does a very good job of bringing the music together with the message and ensures a pleasurable experience and with a true blues approach. With every new song it becomes apparent that his musical stylingââ¬â¢s are very much influenced by the popular Jack Johnson who is also a master at using music to tell a story we can all relate to. Location and time of concert The concert itself was February the 4th 2011 at the Redstone Room in Davenport Iowa. This venue is located on the second floor of the not-for-profit River Music Experience building and allows seating of 250 persons. (Redstone Room 1) The Redstone Room allows a very intimate approach to music and is a perfect venue for a folk/blues musician such as the Andrew Landers experience. The concert itself was a great mix of intimacy and tonal qualities that made it difficult to leave when it was over. In looking back it seems that if he was in a larger venue it may be easy to lose the genuine feeling his music and approach allows in this much smaller yet still classy environment. If you are a music lover and have a chance to stop in Davenport Iowa make sure you check out one of the acts at the Redstone Room, it is an experience that cannot be duplicated regardless of your experience. With a great coffee shop in the ground floor and some refreshments available it made it an all-around beautiful experience. Personal observations and opinions The song ââ¬Å"A son of a preacher man which I resembleâ⬠was played and it immediately garnered my attention. As he sings through the tonal lyrics the accompanying guitar work makes it difficult to turn away. The lyrics themselves were light enough to easily enjoy and still put a deep message across,
Saturday, January 25, 2020
Marketing analysis of texas instruments inc
Marketing analysis of texas instruments inc The company was founded in 1930 and adopted the name of Texas Instrument Incorporated in 1951. It entered the market of semiconductor in 1954 and was the first company to go global. Texas Instrument (TI) is famous for inventing the integrated circuit in 1958, thanks to Jack Killby who won the Physic Nobel Prize in 2000, and the handheld calculator in 1967. TI has always been among the Top 10 of the semiconductor sales leaders. In 2010, TI had revenue of 13.97 billions of dollars (see table below): TI has a 1.20 billion of dollars capital expenditures and cumulates worldwide about 38,000 patents. The company got a global presence in manufacturing, design or sales operations in 30 countries, which represents more than 80,000 customers worldwide for about 28,400 employees. The headquarters are based in Dallas, Texas in the United States. Rich Templeton is the chairman, President and CEO of Texas Instruments. The main products of the company are Semiconductors (Amplifiers Linear, Audio, Automotive, Clocks Timers, Data Converters, Interface, Micro-Electro-Mechanical Systems (MEMS), Processors), DLPÃ ® TV, Projectors, Cinema and Calculators Education Technology. TI has always been among the Top 10 of the semiconductor sales leaders. In 2010 TI is ranking 4 behind Intel Corporation, Samsung Electronics and Toshiba Semiconductors. Its other main competitors are Microchip Technology, Cypress Semiconductor, Integrated Device Technology and Xilinx. TI has the largest market share (14%) in the semiconductor industry which has an estimated market of 37 billions of dollar according to latest reports from Gartner. (See table below). This report will represent the main marketing activities of Texas Instruments Incorporated. The report has three parts: firstly, the organisations orientation, secondly, the audit (external and internal) of the organization and thirdly, the impact of the organisations marketing mix (positive and negative). TI orientation CONCEPT (Rajshekhar Raj 2006) To reach the goals of TI orientation, it has to be a relationship between the customer relationship management and the international service marketing research like it shows in the figure above. In order to make profits and increase the market share of a company, organisations have to develop marketing strategies. The idea is to reach the customer by meeting his needs and expectations. By understanding the market (surveys and researches), the company can make marketing decisions and implement a long term relationship strategies. Kotler said Todays successful companies have one thing in common: their success comes from a strong customer focus and heavy commitment to marketing. (Kotler.et.al. 2005) The modern marketing concept can be expressed as: The achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition.(Jobber. 2010:4) Marketing Concept The meeting of customer needs better than the expectations and the competition Integrated effort All staff accepts the responsibility for creating customer satisfaction Goal achievement The belief that corporate goals can be achieved through customer satisfaction Customer Orientation Corporate activities are focused On providing customer satisfaction (Jobber: 2010:4) All companies, and so on Texas Instruments that interest us, have the choice between 4 main marketing orientations: Product orientation Products that have good innovative characteristics and also the best quality that might match the customers needs and their satisfactions criteria; this is considered as an investment for the business in order to continue their sales strategies. (Kotler.et.al.2005) Sales orientation The Company constructs a large-scale of selling, promotion, and advertising without any concerns about customer satisfaction. (Kotler.et.al.2005) Production orientation To focus on minimized production cost in order to attract more customers, to attain economies of scales by having a limited range of products. (Jobber.2010:4); the company takes into account the competitions and market segments to focus on the cost of the product and its production range. (Jobber: 2010:5) Production capabilities: Focus of the production orientation. Manufacture product: the production line or cycle from the suppliers to the customer. Aggressive sales effort: Effort to sell and develop the marketing of the products. Customers: Customers who are demanding the products. Marketing orientation The Company must stay close to their customer and understand their need and problems. (Jobber. 2010:5) Figure 6: Marketing Orientation (Jobber 2010:5) This figure shows the approach to follow to reach the customers by understanding the potential market opportunities and the marketing products and services and by responding to the demanded requirements. (Jobber 2010:5-6) TI ORIENTATION THE COMPETITVE ADVANTAGE OF TI According to Michael Porter, the Competitive Advantage grows out of value a firm is able to create for their buyer that is exceeds the firms cost of creating it. Value is what buyer are willing to pay, and superior value stems from offering lower prices than competitor for equivalent benefit or providing unique benefits that more than offset a higher price. There are two basics type of competitive advantage: cost leadership and differentiation. (Porter, M. 1985:3) With other words, the competitive advantage can be achieved by creating a differential advantage or achieving the lower cost position (Johnson, 8th edition, 2009). There are two different competitive strategies to have an advantage on the competitors: the differentiation of the product and the cost of the product. The main analysis of competitive advantage is the Generic Strategy of Porter. The company has a relative position within an industry is given by its choice of competitive advantage: Cost Leadership versus Differentiation and its choice of competitive scope: firm targets broad industry segment or focuses on a narrow segment. (Jobber, 2010:714) The business makes a choice about the type and scope of its competitive advantages. (Porter, 1985, 12) We need now to take care of the external analysis and the internal analysis of TI marketing activities that will help TI to develop their own strategies. The internal view is based on industry structure and more precisely on decision of the Business. The (external) analysis of competitor is crucial to create a successful marketing strategy. (Porter, 1985) Audit of TI 1) PESTEL analysis When contemplated for the audit of Texas Instruments Inc., it is very much cognizance to utilize the PESTEL analysis for showcasing the frame work of macro-environmental factors. Texas instruments Incorporated are prominent in designing, manufacturing and selling of semi-conductors. It has four main segments involved that include Analog, Embedded Processing, Wireless and Other in which Analog and Embedded Processing is considered being the protuberant of primary growth eventually focusing its resources on the two segments. Political factors Initially excogitating the Political factors that lays high stake on the company takes to intervenes i.e.., its degree of intervene, effects of the interpose on the political stability of the company. In 2005, while positioning the portfolios, it has been judged that by the end of this decade, Texas Instruments Inc. will have an increase in the earning potential. Considering this, it has been noted that TXN has long term earning power and clearly witnessed at the present stage. (S.Parker2005: 01, Zipper.1992) Economic factors It is difficult to delineate dimensions and duration of the semi-conductor cycle. Earlier it was considered that if the situation strikingly disintegrates, or if the economy weakens, TXN is likely to outperform its rival and competitor, Intel. As contrary in direction, if the condition continues to improve, it will be highly difficult to judge the future performance of the company with respect to its benchmarked market position. (The Associated Guide.2011) In the earlier stages, TXN was pertained to the anticipation of cellular handset sales, especially from its then leading customer, Nokia. Due to some negative flow of news, the handsets where likely to under-perform during a short term (S.Parker.2005). Notable past event that accounts to the overall economic status of TXN: In order to justify the fact that TXN tried to cut short its dull portfolios and concentrate more on the growing markets with its RD, contemplating the earlier activities of TXN such as terminating a decades-long striving effort and endurance to survive in the computer line market, Texas instruments sold its business computer line to its then competitor, Hewlett-Packard. The above table and grapgh illustrates the distribution of revenue among TXNs four main segements As mentioned earlier, TXN focusses its resources mainly on Analog and Embedded Processing.The financial consequences of deficient or excess inventory levels in Texas Instruments Inc. i.e., the demand which varies with the past visualizations constitue to the economic factors that held stake over the company. Another issue added to it was the prejudice of Tis non-financial assests. Social factors Whilst sorting out the various factors that affects or holds stakes towards the company, social factors which includes cultural aspects, distribution ratios, change in social trends that has its own effects on the company, etc., are also considered to be imporatant as analysing these will help the company gain better knowledge over the industrial needs and the consumers perspective towards the company. Texas Instruments Incorporation has three main objectives towards increasing its revenue with respect to social factors. First objective being the growing of revenue at a much faster rate than that of the current market. The second being the growing of earnings per share at a higher pace that the obtained and obtaining revenue. The third main general objective towards its financial terms being the efficient usage of the captital. The countries where Tis suppliers and customers are located or operated has an varrying constituting level based on the social conditions of the countries which includes health conditions, security risks, varrying trasnportation facilities, fluctuation in the exchange rates of different currencies (Kurtz, Mac Kenzie, Snow209: 2011) The Corporate Responsibility magazine has announced Texas Instruments Inc. as one among the top corporate citizens for the ninth time with respect to the human rights, employee relations, governance, philanthrophy, environment, climatic changes and financial weightings (www.thecro.com. 2011) Ti(India) is the first multinational company setting its one of the largest RD centres for the first time time outside the USA. (www.ebonline.com c.2011) Technological factors Analysing the various factors influencing Ti, it becomes apparent that Ti focusses heavily on RD as it helps Ti to navigate through the competettive market. Innovation in technology plays a major role in making its products markettable. To levitate its products, one of the latest innovation was usage of Power Line Communication(PLC) which offers a cost effective mode of communication media for a broader magnitutde of applications. The above figure depicts that Texas Instruments( Ti) developers can optimize their applications based on their need and can modify to the new standards, (Olivier Monnier2010: 2) TI Delivers Flexible Power Line Communications Solutions The main components for its current top positioning appear to be flexible but Ti follows varying procedures to survive. One such is the procedure of periodically implementing new manufacturing technologies, equipments, testing methods and even with the subcontract services (Scarisbrick: 1996). The company along with its competitors strives with the best possible innovative products. However it is advisable for Ti to reduce its level of inventory except for the range of Analog (S.Parker2005: 15). Bringing out innovative products alone does not state a company in the top ranking list. Considering this, Ti also concentrates on the product life cycle developments. As it is well known that Ti does not concentrates much on the end users, it is important to get regular feedbacks regarding the product life cycle and its reliability. It arranges separate programs to carry on with these processes. (www.ti.com c. 2011, www.prnewswire.com c. 2010) Environmental factors Whilst analysing the environmental factors of Texas Instruments Incorporation, at present it is highly importunate to follow up the recent tragedy that happened in Japan causing a substantial loss of lives and materials including the manufacturing site of TXN bases on the cities of Miho and Aizu-wakamatsuthat, Japan. From the reports of the company, it is clear that TXN will reinstate its manufacturing site, initiating with many different line in the unit. TXN has set up alternate manufacturing sites for about 60% of the wafer production from the Miho plant. Some of the substantial damage at the Miho due to the earthquake: The delivery channels which includes its infrastructure systems were damaged but resetting those damages are in progress and expected to be over in a few weeks of time. The seems to be an unclear state in the manufacturing equipments due to the highly interepted power supply. On an over view it has been clearly noted that the Miho building has a very obtuse damage apparently making the main struture to be certified usable. TXN keenly recognizes the following important factors that might cause discernible results that differ from the expectation of the company such as: The change or revolutionize the market environment of semi-conductors especially in the principal markets like consumer electronics and consumer. At the present stage, the improvement in technology environment in the present stage has made Texas Instruments Inc. raise its ability to develop, manufacture and market its products. Considering the sour fact that the marketing strategies of Texas Instruments are considered to be unsatisfactory when compared with its counter parts, TXN competed in the highly competitive market with its innovative product and challenging prices (L.Shanklin1998: 10). Natural happenstances like drastic weather changes, floods, earthquakes and other calamities constitute to the environmental factors are overcome by the companys pre-stated strategies. Taking into account for the usage of eco-friendly products, Ti moves towards lead free products (www.ti.com c. 2011, www.prnewswire.com c. 2010). Legal factors For any multinational Plc, it is very much certain that there are many awaiting varying legal factors in different countries in which the other units are located. Now this becomes apparent for TXN to face such legal issues which might have greater effects on the company (www.prnewswire.com c. 2010). Legal factors recognized by TXN as major issues for the company: The license agreements between Ti and its stake holders tend to be different in different countries. The expiry of patent licenses and agreement might lead the other companies to capitalize over TXN, which follows by the risk of any apertures in the agreements due to the countrys laws. The changes in tax that are brought about by governments of various countries, the change in jurisdictions could cause outcomes such as instability in the tax audits. The product liability and warrantee differs from place to place depending upon the law prevalent. 2) SWOT Analysis Strengths: Obviously, Texas Instruments has been considered as pioneer and the leader in technology and innovations of semiconductor products ranging from defence, metallurgical and digital products. Its reputation and track record as an institution build TIs credibility and integrity in the market. The existing manpower and connoisseurship of the company and its technology used will always provide TI the leverage to significantly cut the production costs without compromising the quality of their products. The strategic global locations of the TIs expanded operations in North America, Asia and in Europe, paved the way for TI to widen its reach in the industry. The expanded operation in some parts of the world strengthens the brand recognition of TI being well known for its product innovation and diversification. TI is also aware of social and environment issues by continuous improvement on production safety improvement, community involvement and sustainability as it has been being awarded from The Worlds Most Ethical Companies Ranking since 2007 (Eethisphere 2011). All of these factors can be valuable resources to advance TIs market presence and increase its share in the industry. Weaknesses: Texas Instruments being a leader and one of Americas pioneers in electronic industry was far more focused on product development, innovation and diversification to the extent that it overlooked the marketing side of the business. Its concentration is on the technological development created the loophole of lacking the skilled and strategic marketing power of the company. This has been evidenced by the fact that the entire marketing arm of the company is heavily reliant on its distributors. Its dependency on the distributors weakens the companys capacity to saturate the market despite its prominent brands and quality products sold. Opportunities: The recent changes in market dynamics for electronics offered an opportunity for TI to evolve as an organization. This calls for the company to reorganise itself to cope with the demands in the changing market. This means that the existing organisational set up or structure has to be change to suit the existing market dynamics. It is therefore a chance for TI to grow and develop as an organisation at pace with time. Its recent innovations in the market also provided the platform for the company to establish an improved customer services. With the existing technologies and leadership in the industry, TI can afford to compete in the market through price matching and discount referral to its patrons. Also, its expertise and technological advancement being the trusted name in the industry can provide greater opportunity for TI to create product differentiation through intensive research and development schemes. This therefore changes the image of the companys products as commodities but rather can create an image as a technology and a brand. In this case, TI can therefore increase its market share through branding. Threats: The emergence of new competitors, introduction of global prising system that conforms the prices of distributors threatens the survival of Texas Instruments in the market. The emergence of new and innovative companies produces stiff competition in the market. TIs tendencies to lost share in the market are higher along with its loss of distributors who adopted global pricing system. TIs non-conformance to the latest trend of global pricing system threatens its business relationship with distributors who happened to be the companys backbone in and perhaps life blood in marketing. If it has to survive in the market, corresponding measures should be carried to address these existing threats. Alternatives/options: Based on the herein stated SWOT Analysis of TI there are options that needs to be considered in order for TI to survive in the market and increase its profitability. These alternatives are based on the principle of utilising its existing organisational strengths and opportunities to overcome its weakness and prevent the perceived and existing adverse effects of threats. The following alternatives are as follows: a. TI shall implement reorganisation/ restructuring This means that an organisational overhaul should be done. Its existing structure and set-up which was established to address the dynamics and development of the market several years back are no longer relevant or responsive to the existing market dynamics. Also, this allows TI to set up a new breed of leaders in the company who can understand and cope with the existing dynamics. Traditional knowledge in the industry should blend with the new trend of innovative market. It is very vital for TI to evolve as an organisation and operate according to the recent market developments. Its structure should be responsive to the prevailing market demands and procedural process. Once the organisational set up has been updated it is now ready to implement the succeeding changes in terms of marketing and financial strategies. b. Product Differentiation TI being a popular and well known for quality products in the market was the only advantage it has in the market. However, its technological advancement and continuing product innovation was not being utilised to differentiate its product from the normal commodities in the market. Thus, it is a best alternative for the company to emphasise its research and development capacities as an institution in the development of new and quality products. Thus, its research and development capacities and expertise as an organisation will be magnified in the market in order to create product differentiation of the TIs production. c. Direct Selling/Servicing to Small and Medium Businesses The untapped market segment of TI was the growing small and medium businesses. This happened due to TIs heavy reliance on distributors. It is one of the best marketing option that TI should engage direct business with the small and medium scale businesses in order to widen its scope and reach in the market. Though this sector is not so lucrative when it comes to profit but its number is continually growing and most of them are locally operating. Therefore, this will minimise reliance on distributors and will promote market survival. e. Competitive Pricing Consistent with the product differentiation strategy, it is not advisable for TI to conform the global pricing system. What is appropriate with its existing market status is to develop a competitive pricing system. Since its credibility and track has been well established and with the advancement of its technology used in production methods, it is certain that TI can produce quality product at a competitive price. Its expertise in the production side can be leverage for TI to reduce its operational and producti0n cost through mechanisation.
Friday, January 17, 2020
New and Significant Management Insights from Recomputed Baldrige Scores
Baldrige Criteria raw scores were statistically analyzed carrying out correlation test, t-test, and regression analyses tests on two (2) groups designated as Leaders and on another group as Others. From an earlier examination of the respondents that the Leaders were actually Senior Leaders and that the Others were actually Junior Leaders, the tests consistently showed that the Senior Leaders were more concerned with external factors, such as satisfying Customer and Market Focus and delivering Business Results.Expectedly, as Junior Leaders, they showed total balanced concern for all the categories of the Baldrige Criteria.Results of both groups descriptively (Commerce, 2007b) fell into the Baldrige Leadership and Results Triads, pages 4 and 5 (Commerce, 2007b). Other possible uses of already available Baldrige Criteria raw scores must be further explored especially in the feasibility of predicting favorable leadership qualities towards successful organizations. Introduction What a bet ter way to define leadership than through differentiating it with management by these 2 very self-explanatory popular business amorphisms: Management guru Peter Drucker and Bennis jumbled words, in that:ââ¬Å"Management is doing things right; Leadership is doing the right thingsâ⬠(Warren Bennis, 1995). Thus, Bennis, then has more to say, in that: ââ¬Å"Managers want to be efficient. Leaders want to be effectiveâ⬠(Warren Bennis, 1995). Through the centuries, man has always been awed by outstanding leaders. Hence, through the years, continuing search has been made of the unmistakable character traits of leadership, obviously found in leaders. There have even been attempts at possibly measuring leadership, or if not, trying to segregate those people who are leaders from those who are not leaders by applying some pre-set leadership criteria on them.Review of Related Literature The Value of Leadership Qualities of leadership, specifically military leadership are found not on ly under the subject heading Military Leadership in the earlier August 1999 US Army Field Manual (FM) 22-100 Army Leadership Be, Know, Do version (Army, 1999) but also in just the latest October 2006 US Army FM 6-22 Army Leadership Competent, Confident, Agile version (Army, 2006). From the 1999 US FM 22-100, Napoleon Bonaparte, a most famous military leader boasted (more, later) that: ââ¬Å"A man does not have himself killed for a few halfpence a day or for a petty distinction.You must speak to the soul in order to electrify the manâ⬠(Army, 1999). Moreover, according to the same 1999 US FM 22-100, it would be safe to declare then that with those good qualities of leadership, former US Army Sergeant Major Richard A. Kidd had this to say (more, later), that: ââ¬Å"Soldiers learn to be good leaders from good leadersâ⬠(Army, 1999). It will be at best a very highly debatable issue (Frances Hesselbein, 2004; Jason A. Santamaria, 2003), the importance of military leadership o ver civilian leadership, as just fitting and right.Over 228 years of US Military fighting history and existence, only in the past 8 years, already two military volumes of the US Army on Military Leadership had been printed, as we have seen above: the year 1999 FM 22-10 and the year 2006 FM 6-22, representing the USââ¬â¢ foremost military leadership literature. Why and how the US became a military power may also be attributed to those two manuals which encapsulated especially the US Marinesââ¬â¢ superior rigorous and highly-proven training methods over 228 years to produce the US Militaryââ¬â¢s effective and successful military leaders/officers and soldiers (women from all ranks included).Without deliberately and unnecessarily comparing and contrasting (though debatable) military leadership and civilian leadership, it just cannot be helped; however, to sufficiently point out only two major differences between them. Obviously, first, the highest stakes are over human life-and -death situations and possible widespread public infrastructure damage by which military leaders could legitimately under military leadership give the orders for the go-ahead, as in ââ¬Å"to seek and destroy (with impunity and without prejudice! )â⬠.Such situation cannot be compared with any other civilian leader, except for the lone duly-elected civilian President also deciding as Commander-in-Chief of the nation under a democratic country where civilian authority is supreme over the military. In other words, hands down, each individual military leader or officer is tasked to the extremes: physically, mentally, emotionally, spiritually, psychologically, socially, and so onââ¬âmore than any of his civilian counterpart under any same given conditions (Frances Hesselbein, 2004; Jason A. Santamaria, 2003).Second, it could be generally inferred that it would be much easier to make the transition by a military leader to become a civilian leader (to be discussed later); than for a civilian leader to become a military oneââ¬âsimply because of more demanding requirements of the civilian individual (or leader) by the military life (Frances Hesselbein, 2004; Jason A. Santamaria, 2003). Civilian leadership may be further subdivided into spiritual leadership in origin or in nature (Greenleaf, 2002), political leadership (Gardner, 1990; Warren Bennis, 1995; Yukl, 2001), and business leadership (Covey, 1900, , 1992, , 2006; Jason A.Santamaria, 2003; Yukl, 2001). For leaders who are successful in their own fields, yet surprisingly, they still feel themselves very melancholy and unexplainably ââ¬Å"unfulfilledâ⬠, the most plausible search for their fulfillment, obviously with very strong spiritual undertones, may come from imbibing that concept of servant-leadership, a term coined by Robert K. Greenleaf who wrote Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness, 25th Anniversary Edition as a hardcover (Covey, 2006; Greenleaf, 2002).Naturally, proponents, advocates, practitioners, and ââ¬Å"fanaticsâ⬠of this ââ¬Å"Greenleaf cultureâ⬠or those practicing spiritual leadership should be, just to give examples, are the so-called Roman Catholic religious orders with lifetime vocations of daily self-denial comprising the monks, missionaries, contemplatives, and so on. Tao Te Ching, ca. 6th century BCE as described in chapter 17, on ââ¬Å"servant-leadershipâ⬠remains to be a timeless ideal (Greenleaf, 2002). Following closely at his heels, Jesus Christ ca. 33 AD sought to teach his disciples that in order to be first they must ââ¬Å"wash each other's feetâ⬠.In other words, taken directly from the Online 1611 King James Version (K. J. V. , 2007) from the gospel evangelistsââ¬â¢ accounts, the disciples must seek to serve each other in order to be true leaders from Chapter 13 of the Gospel of John (K. J. V. , 2007). And again, Jesus said that ââ¬Å"many who are first will be last, and many who are last will be firstâ⬠meaning that true leadership, according to Jesus, was leadership based on servanthood from Chapter 19 according to the Gospel of Matthew (Covey, 1900, , 1992, , 2006; Gardner, 1990; K. J. V. , 2007).Thus, now many years later if analyzed, notice Bonaparteââ¬â¢s speaking to manââ¬â¢s soul to electrify man (Army, 1999) for man to join his Army, with the certainty that that man will get killedââ¬âcan be found in the servant-leader concept during World War II as exquisitely applied by the German people and the German Army in their allegiance to their Fuehrer (Adolf Hitler) of the Fatherland (nation Germany) and by the Japanese people and the Japanese Army in their allegiance to their considered demi-god Emperor (Emperor Hirohito) of their beloved nation Japan.It really is noteworthy that Larry C. Spears, President and Chief Executive Officer (CEO) of the Robert K. Greenleaf Center for Servant-Leadership since 1990, summarized Greenleafâ⠬â¢s works by listing down the servant-leadersââ¬â¢ ten (10) characteristics which because of the concept/principle of the servant-leadersââ¬â¢ deep spiritual underpinnings, all the other mentioned habits or values of civilian leadership literature can be included in any one of these ten items. The following list can be considered a veritable ââ¬Å"How Toââ¬â¢s in Leadershipâ⬠:Hence, those other leadership habits or values, also cited accordingly alongside each of these characteristics mentioned are from Stephen R. Coveyââ¬â¢s The 7 Habits of Highly Effective People (Covey, 1900), Principle-Centered Leadership (Covey, 1992), and The 8th Habit from Effectiveness to Greatness (Covey, 2006); John W. Gardnerââ¬â¢s On Leadership (Gardner, 1990); Warren Bennis and Joan Goldsmithââ¬â¢s Learning to Lead (Warren Bennis, 1995); and from Gary Yuklââ¬â¢s Leadership in Organizations (Yukl, 2001). 1. Listening (Greenleaf, 2002):While other leaders are expected to be e xcellent communicators and decision-makers, servant-leaders, rather than to be listened to, are now more than ever, expected to listen intently to the others (Greenleaf, 2002). Habit 6, Synergize (of 7 or of 8), that the would-be-leader, believing that the whole is bigger than the sum of the parts, through mutual trust in attentively listening to the other person they could both arrive at the best solution because they listened to one another, better than eitherââ¬â¢s (Covey, 1900). Same as Characteristic 7, They Are Synergistic (Covey, 1992). 2. Empathy (Greenleaf, 2002):Servant-leaders try very hard to understand and empathize with others, accepting them as they are, and as they come and go (Greenleaf, 2002). Habit 5, Seek First to Understand, Then to Be Understood, that the would-be-leader must try his best first to identify with the other person before he himself expects to be understood by that person (Covey, 1900). 3. Healing (Greenleaf, 2002): An on-going phenomenon betwee n serving and being served is not only the potential but the actuality that both serving and being served are ââ¬Å"healedâ⬠or ââ¬Å"made wholeâ⬠again by their shared experiences (Greenleaf, 2002).Habit 4 (of 7 or of 8), Think Win/Win, that the would-be-leader makes sure that his counterpart and he are both benefited by any arrangement or agreement they have arrived at (Covey, 1900). Habit 7 (of 7 or of 8), Sharpening the Saw, that the would-be-leader voluntarily and regularly maintains a balanced personal renewal of his physical, mental, social/emotional, and spiritual dimensions (Covey, 1900) and very similar, if not the same as Characteristic 5, They Lead Balanced Lives (Covey, 1992) and Characteristic 8, They Exercise For Self-Renewal (Covey, 1992).Bennis was able to grasp this truth, in that: ââ¬Å"As Sophocles observes in Antigone, ââ¬Ëââ¬â¢But hard it is to learn the mind of any mortal, or the heart, 'til he be tried in chief authority. Power shows the ma nââ¬â¢Ã¢â¬â¢Ã¢â¬â¢Ã¢â¬ (Warren Bennis, 1995). 4. Awareness (Greenleaf, 2002): Able servant-leaders are usually sharply awake and reasonably disturbed from integrated holistic perspectives, yet with inner serenity (Greenleaf, 2002). Habit 1 (of 7 or of 8), Being Proactive or the concept of Inside-Out, that any significant type of change in the would-be-leader must first come from within himself (Covey, 1900).
Thursday, January 9, 2020
Essay on Dyslexia - 2503 Words
Dyslexia Growing, developing and learning are the facts of life for all children. Each day children are faced with many new concepts and various challenges. Can you imagine how it feels for a child to face not only new challenges life has, but to face these challenges while living with a learning disability? These challenges are met not just when they begin school either. Students suffer from learning disabilities from the moment they begin learning, not when they start school. Learning disabilities are real and they affect millions of people. ââ¬Å"One such disability that affects over approximately 15 percent of the total American population is dyslexiaâ⬠( Nosek 5). We will discuss the following issues and areas surroundingâ⬠¦show more contentâ⬠¦Ã¢â¬Å"Dysphonetic means having difficulty connecting sounds to symbols; it also means they might have a hard time sounding out words. Dyseidetic means to have a good grasp of phonetic concepts, but great difficulty with whole word recognition and spelling still existsâ⬠(Wilkins URL). Typical mistakes would be reversals such as the word ââ¬Ëatââ¬â¢ spelled ââ¬Ëtaââ¬â¢ and mistakes in phonetic spelling of a word like ââ¬Ëphoneââ¬â¢ spelled ââ¬Ëfonââ¬â¢. The characteristics of a dyslexic person can be very different from one person to the other, just as the characteristics of students without disabilities are different. These students show a different combination of learning problems. ââ¬Å"Such characteristics are learning style, motor dexterity, time/math, memory/cognition, language/reading skills, behavior and vision. Sometimes the dyslexic youngster has early or late developmental stages, such as crawling, walking or talkingâ⬠(Grolierââ¬â¢s). Once these children begin school they might appear bright and highly intelligent, but unable to keep up with their peers in reading and writing. They test well orally, but when given a written test on the same subject they can fail miserably. Others might seem dumb or lazy, when in fact their efforts just go unnoticed. These students can feel dumb, which results in a low self-esteem; they try to hide these features with compensations. Some compensations might be that they excel in other areasShow MoreRelatedThe Effects Of Dyslexia On Children With Dyslexia Essay1347 Words à |à 6 Pagesthe case. Students world-wide struggle with the learning disability known as dyslexia. Dyslexia is known for the way it twists words and numbers in onesââ¬â¢ head. Itââ¬â¢s almost as if the personsââ¬â¢ mind is playing a trick on itself. The person might read the text backward or even say his or her thoughts backwards. Just because one has dyslexia does not mean that he or she cannot major i n any specific major. Someone with dyslexia may choose which ever major he or she may like, although it will be harder forRead MoreEssay on Dyslexia1286 Words à |à 6 PagesDyslexia Imagine your childhood. Now imagine sitting in school and dreading that one moment when your elementary school teacher is going to call on you to read aloud to the class. Imagine that you dread this moment so dearly because you constantly trip over simple words and are made to feel stupid because of it. Or worse, imagine knowing that you do try your hardest but still have report cards that say that you are not living up to your full potential and need to start making an effort in schoolRead MoreThe Effects Of Dyslexia On Children With Dyslexia3439 Words à |à 14 Pagesto read, or to learn to read, would be able to, right? With Dyslexia, that is not the case. Dyslexia is described as the difficulty to comprehend language through reading and writing, despite a normal level of intelligence. Dyslexia is not only the most common learning disability, but is also highly recognized. There are three proposed distinctions within dyslexia that includes auditory, visual, and attentional. Unde rstanding dyslexia would help the educational community as long as the medical communityRead MoreDyslexia Essay2856 Words à |à 12 PagesRunning head: Phonological Theory of Dyslexia Phonological Theory of Dyslexia Name Course Tutor Date Introduction Learning difficulties have been a common occurrence and there are many theories established to explain this disorder. Dyslexia, the common term for learning problems, affects a large part of the population and several studies have been carried out to determine the main cause of the disorder. Psychologists have been engaged in debate as to what theory bestRead MoreEssay on Dyslexia2537 Words à |à 11 Pagesof the total American population is dyslexia ( Nosek 5). We will discuss the following issues and areas surrounding dyslexia: #61623; What is dyslexia? #61623; Causes of dyslexia. #61623; Two different terms to describe dyslexia. #61623; Characteristics of someone with dyslexia. #61623; The learning process. #61623; Three areas that are affected by the disability. #61623; Focusing and behavior. #61623; Misconceptions about dyslexia. #61623; Seeking help through organizationsRead MoreDyslexia and life897 Words à |à 4 PagesFor a long time, dyslexia has been causing many humans, especially children, to have learning difficulties. The World Federation of Neurologists define dyslexia as, a disorder in children who, despite conventional classroom experience, fail to attain the language skills of reading, writing, and spelling commensurate with their intellectual abilities (Dyslexia, 2013). Sometimes the letter m might look like w, and the number 3 might look like 8; dyslexia basically makes it harder for people toRead More dyslexia Essay857 Words à |à 4 Pages The following paper discusses learning disorders, specifically, dyslexia, that are present within school age children between the ages of seven and twelve. During this age, most average children have the ability to read, write, spell, think, listen and do mathematical problems with minimal difficulties (Silver, 1993, p.109). On the other hand, children w ith learning disorders, specifically dyslexia, struggle to grasp these concepts because they have visual perception problems. When a child lacksRead MoreEssay on Dyslexia917 Words à |à 4 Pagesthey have a disorder. This disorder is called dyslexia. People with dyslexia struggle with: listening, reading, writing, spelling, and even handwriting. However, having dyslexia doesnââ¬â¢t mean that they are not intelligent. Some of the greatest minds in the world have or had dyslexia. One of the most fascinating reasons for dyslexia is the dominate ear. Even though they may be different doesnââ¬â¢t mean that they are stupid. (Hotz, Sollier) Dyslexia is a learning disorder that is linked with problemsRead MoreReflective Essay On Dyslexia1065 Words à |à 5 PagesOverview Dyslexia is a learning disability which affects 1 in 5 people. As someone who lives with the challenge of dyslexia I have been subjected to peopleââ¬â¢s misunderstanding of the condition, their misjudgements and their prejudice. Not aware of the hidden challenges someone with dyslexia faces daily , I decided to write a stream of consciousness to allow readers to understand how debilitating and distressing the condition can be. KU3 Knowledge and understanding of ways in which texts are createdRead MoreEssay on Overcoming Dyslexia1472 Words à |à 6 PagesOvercoming Dyslexia The teacher walked to the front of the room with her book in hand and as she got closer to the front, Paul got lower in his seat. He knew what was coming next; it was time for the class to read the next chapter. The teacher would start reading and then call on different students to read as they moved through the chapter. This scared Paul right down to his toes. He had read in front of the class before, but it was what followed after class that worried him the most. The
Wednesday, January 1, 2020
New Strands Of Goods And Services From Brand Name Companies
Crooks gain large lump sums of goods and services from brand name companies that are more likely to use celebrities to advertise for them. Imitators hit big well-known companies because they would be willfully giving, if they think that a famous person would want to advertise their brand. So they profit on asking brand name companies for merchandise. Sharks prosper massive amounts of goods and services through targeting a familiarized company. Scammers accumulate goods and services from top notch companies since they are more likely to believe that celebrity would ask for it. Pretenders attain expensive goods and services by relaying to a widely known company that a famous celebrity is interested in testing or trying the item out. Thus, con artist go for big because companies believe that those celebrities would want to have that brand in their possession. With todayââ¬â¢s new strands of technology it is very difficult for companies to depict if that celebrity wanted their product s, goods or services. There are many ways such as computers, telephones or even mail that can be sent out from and to any company. To state it differently brand name companies do not pay attention to where or even if that celebrity asked for merchandise or service. All they care about is the name of the celebrity who asked for it. Obviously merchants disregard all other things when it comes down to getting a celebrity to advertise for them. Brand name companies only think about having their merchandiseShow MoreRelatedBranding and brand management: Cadbury1228 Words à |à 5 PagesWhat is a brand? A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketers promise is to deliver a specific set of features, benefits and services consistently to the buyers Cadburys best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled barsRead MoreCosta Coffees Marketing Plan: An Analysis2818 Words à |à 11 Pagesmarket that Costa Coffee is in and determine where growth can occur over the next three years. This plan looks at how the company is performing internally, and tries to determine issues that may occur externally that could have a negative effect on the company. The Costa mission is to save the world from mediocre coffee, and that sentiment is echoed in everything the company does. The goal of every Costa enterprise is to leave a lasting positive impression. The objectives of Costas three yearRead MoreMarketing Strategies of Godrej6674 Words à |à 27 Pagestool in determining the sales and success of a particular company. Marketing does not only include advertising and publicizing about a particular product or service, but also means keeping up with the changing trends in the market and customer tastes and preferences. Thus, it includes the 4 Pââ¬â¢s of marketing namely PRODUCT, PRICING, PROMOTION and PLACE (DISTRIBUTION). This project is based on the marketing strategies adopted by Godrej Company with reference to Godrej Interio Godrej Consumer ProductsRead MoreThe Theory Of The Business Canvas Model2782 Words à |à 12 PagesExecutive Summary According to Arnold (1992) brand strategy is the process where the products are positioned in the consumers mind to produce a perception of advantage. This strategy is the execution of the organization vision, mission and objectives. The essence of brand should be reflected in everything the company especially that impacts the mind of consumers. This paper is a proposal for Kovertââ¬â¢s brand image as fashion brand first and wearable tech second as far as the consumer is concerned,Read MoreSephora Case Study2998 Words à |à 12 PagesSEPHORA A Brand Case Study Nikki Kerber PBDS 705 â⬠¢ November 21, 2011 Nikki Kerber â⬠¢ PBDS 705 â⬠¢ The Design/Business Link 1 History of SEPHORA: The Foundations of Modern Design Founded in late 1969 as Shop 8, Dominique Mondonnaud opened a speciality perfumery retail store in Franceà ¼s Haute Vienne region that was revolutionary for its time due to the way the store was operated and designed (â⬠Sephora holdings s.a,â⬠2011, p. 1). While department stores heavily relied on the triedRead MoreMix Marketing of Pantene2902 Words à |à 12 PagesIntroduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has been planed to be have a comprihenshive understandingof thecompany,and the industry and compitator,and to understand marketing as a function .Shampoo:Shampoo in India was derived from the Hindi word champiRead MoreStrategic Marketing : Marketing Strategy3559 Words à |à 15 Pagesthe total marketing environment and its effects on a company or merchandise or service. The stress is on an in depth understanding of the market environment, particularly the competitors and customers.( (Acker, 1988) A marketing strategy reflects the means a firm has, or is obligatory to assign in exertion to attain an objective. Marketing Strategies comprise the process and planning in which a firm may be anticipated to attain their company goal line, in which habitually embroils an determinationRead MorePricing for Convenience Goods12585 Words à |à 51 PagesBasics 12-1 Chapter 12 Product and Pricing Strategies Learning Goals 1. Identify the components of the total product concept. 2. List the types of consumer goods, industrial goods, and services. 3. Explain the product mix and product lines. 4. List and describe the stages of the product life cycle. 5. Identify the stages in the new-product development process. 6. Describe how products are identified. 7. Outline the different types of pricing objectives. 8. Discuss how prices are set in the marketplaceRead MoreRibena5705 Words à |à 23 Pagesunderstanding and knowledge on the assigned topic, Sunsilk. It also taught us important lessons of how to incorporate out theoretical knowledge to enhance the understanding of practical implications. In addition, it also gave us a thorough opportunity to learn from others; despite conflicting ideas, the teams managed to join efforts and reach unanimous decisions at the end. It re-defined our skills of working with others to reach a final goal, and improved our communication as well as tolerance levels. HoweverRead MoreEssay about Zespri Case Analysis4718 Words à |à 19 Pageskiwifruit production firm, operating out of New Zealand. Zespri has managed to create large brand awareness in the market, and is hoping to further expand to maintain their position in the marketplace. In order to fully understand the macro and micro environment in which Zespri operates, the team performed different analyses in order to recommend how best to proceed as a company. The team reviews the internal strengths and weaknesses of the company through VRINE and Value Chain Analyses. They
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